Why you should choose

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Industry Expertise

SaaS cloud

SaaS

Marketing needs to get creative when promoting SaaS products. By nature, most, if not all, SaaS products are intangible so we need to be very clear in our positioning and messaging in order to effectively attract AND retain existing customers. MRR and ARR can only be achieved when effective protocols are in place to engage with the user base.

blockchain and web3 technologies

Blockchain

Blockchain technology is the backbone on which the future of marketing is being built. Secure transactions, custom integrations for effective on-site activations, highly immersive experiences, and a more refined crossover between the physical and digital world are now all being realized leading to a whole new world of possibilities for brands and companies.

cryptocurrencies

Smart Contracts

Smart contract creation is an expensive but crucial step for organizations that are starting to launch web3 projects and services. A dedicated focus is given to the buyer persona, the channels used for promotions and brand awareness, and the keywords used to target appropriate decision makers are all sitting at the tip of an effective campaign.

defi and blockchain

DeFi

DeFi marketing is a complex process due to the fact that it aims to penetrate very distinct areas of the market. Investors are needed for capital that can be used for required activities while on the other side of the spectrum there is the need to attract fund seekers. A well crafted strategy will address both sides with appropriate content and more.

transactions and defi

FinTech

FinTech marketing can be split into two distinct areas. Forward facing to customers in a more traditional B2C set of strategies OR targeting the backend development community. Whatever your ICP it is, FinTech relies heavily on lot’s of content that is distributed on the right set of channels, in the right format, and at the right time.

AR and the metaverse

Digital Crossover

Forward thinking brands are already rewriting the rules of marketing as this is the place where the digital world is crossing over to the physical world. This is creating new experiences for buyers, sellers, visitors, and more and while the Metaverse has still not become mainstream, the experimentations are just beginning.

Demo Reel

Video is the best medium for storytelling – so you had to know there would be a video of me in here too…

What sets me apart from the others:

Content
Strategy
Flexibility
Reliability
Experience

Core Services

  • Demand Generation

    Demand generation is the gateway to your product or service. A mix of content and brand awareness is used to effectively generate interest, then to educate prospect which creates a desire to engage further and finally end with a call to action.

  • Brand Awareness

    Brand awareness familiarizes consumers with a particular product or service and demonstrates how it differs from the competition. Social media is obviously one of the largest ways to establish awareness but other tactics such as PR, email, PPC, speaking events, and more should be in the mix as well.

  • Sales & Business Development

    Business development identifies opportunities for growth and increased profitability. This can be achieved by improving productivity, acquiring new customers, or even increasing profits from existing customers.

  • Global Strategy

    How does a SaaS company effectively start marketing in new countries to expand their client base? Its not as easy as you may think as what works in Germany may not work in Denmark and almost certainly won’t work in the UK. A proper strategy solves this problem right from the start.

  • Positioning & Messaging

    Marketing staff needs messaging to build out go-to-market strategies and create sales enablement programs. Sales needs messaging and positioning to know how to talk to customers and position the product or solution in a frame that is understood.

Here is what a few others have to say:

Doug sees the full picture and if any ball might get dropped – he would save the day and pick up the slack without hesitation

Doug is a social selling wizard and can train the entire organization in the effective use of social media marketing in the blink of an eye

Doug has a comprehensive and detailed understanding of digital strategy, and his talent, skill, and ability to create customized solutions is next to none

Doug handled the digital strategy for my U.S. Senate Campaign and did so exceptionally well – always a pleasure to have around and I would happily hire him again