Industry Expertise
SaaS
Marketing needs to get creative when promoting SaaS products. By nature, most, if not all, SaaS products are intangible so we need to be very clear in our positioning and messaging in order to effectively attract AND retain existing customers. MRR and ARR can only be achieved when effective protocols are in place to engage with the user base.
Blockchain
Blockchain technology is the backbone on which the future of marketing is being built. Secure transactions, custom integrations for effective on-site activations, highly immersive experiences, and a more refined crossover between the physical and digital world are now all being realized leading to a whole new world of possibilities for brands and companies.
Smart Contracts
Smart contract creation is an expensive but crucial step for organizations that are starting to launch web3 projects and services. A dedicated focus is given to the buyer persona, the channels used for promotions and brand awareness, and the keywords used to target appropriate decision makers are all sitting at the tip of an effective campaign.
DeFi
DeFi marketing is a complex process due to the fact that it aims to penetrate very distinct areas of the market. Investors are needed for capital that can be used for required activities while on the other side of the spectrum there is the need to attract fund seekers. A well crafted strategy will address both sides with appropriate content and more.
FinTech
FinTech marketing can be split into two distinct areas. Forward facing to customers in a more traditional B2C set of strategies OR targeting the backend development community. Whatever your ICP it is, FinTech relies heavily on lot’s of content that is distributed on the right set of channels, in the right format, and at the right time.
Digital Crossover
Forward thinking brands are already rewriting the rules of marketing as this is the place where the digital world is crossing over to the physical world. This is creating new experiences for buyers, sellers, visitors, and more and while the Metaverse has still not become mainstream, the experimentations are just beginning.