Web3 takes us past the social constructs of our current experience and into a decentralized experience focused on openness and improved user utility through blockchain, dApps, and building blocks of it all – smart contracts. As an early adopter of technology, I have created and sold dozens of NFT’s, founded a blockchain-based health status ID app, and co-founded an AI assisted smart contract creation platform. None of this would have been possible without leveraging these emerging technologies.

The physical and digital worlds are rapidly merging, and new technologies including various levels of AI, allow us to create and distribute immersive digital experiences. These integrations are rapidly becoming the norm for marketing activations and can be run as standalone campaigns or part of a digital crossover at physical events.

Decades ago, a company would focus on gaining interest from a consumer, educating them, crafting desire, and creating a call to action with a sale as the end result. These days, that initial sale is only the first step of many as once they are in the funnel, you need to keep them there to establish a viral loop with ongoing interest and brand advocacy.